Sports area

Sports areaGenerali regards sport as an educational and training tool that imparts sound principles and values. This is why it supports youth and amateur sports through numerous initiatives, often simply consisting of providing sports kits or equipment. This enables a great many young people and communities to continue to enjoy a wide range of sporting disciplines, such as: tennis, golf, football, swimming, volleyball, basketball, rugby, sailing, triathlon, cycling, marathon running, etc..

The Group companies also play an active role in sponsoring professional sports and high-profile events in the areas where they operate. With the Group's assistance, communities can stage national and international events with positive effects for both the local economy and the image of the city. In developing markets, such events may be an opportunity for wider economic growth, with positive implications at various levels.

As mentioned, the sponsorship of high-profile sporting events is often used by the companies to keep their clients, employees and sales force staff happy. The geographical areas with the keenest interest in sports are in Europe - the countries in the Sustainability Report scope and Central Europe countries in particular.

The Group companies' main sports sponsorships of 2012 involved international professional events, federations, national teams and Olympic committees, club teams and famous athletes. In some cases the sponsored athletes were involved in initiatives aimed at promoting sport among the young, encouraging them to try and emulate their heroes.

In the Czech Republic, Generali Survival 2012, a 24-hour non-stop sports competition for couples, was held on the weekend of 8-10 june. The motto of the event was 'If it isn't in your legs, it must be in your head - the integration of disabled people into the outdoor non-handicapped race'.

The underlying idea of the event was the total integration of the disabled and neurotypical people in the competition, the goal being to measure their potential in multiple sporting disciplines and to show that, contrary to what many people think, a handicap is not a physical problem but a lack of desire, something which anyone can be affected by.

Thirty couples, 9 of which with a participant in a wheelchair, lined up at the start line ready to take on the same 180 km-long course in multiple disciplines (orienteering, mountain biking and handbiking, climbing, slalom canoeing, in-line skating, hurdles, swimming in a swimming-pool and open-air swimming, golf, archery, shooting, wheelchair race for neurotypical people and quad bike race for the disabled), with the aim of cutting the finish line tape within 24 hours.

Twenty-five of the thirty couples completed the course; the fastest of the neurotypical competitors finished in 13 hours and 31 minutes, while the fastest couple with a participant in a wheelchair took 15 hours and 57 minutes.