Innovation projects

As mentioned in the chapter The Group, the Central Innovation Team is responsible for facilitating collaboration and expertise sharing, providing ongoing theoretical and practical advice and managing innovation projects by systematically adopting a customer-centric approach. These activities form the basis of Generali Innovation Infrastructure, an approach developed at Group level to operate with a common, shared working method that is flexible with regard to specific local requirements and is based on existing processes, resulting in the seamless management of innovation projects.

Once the ideas with the potential to generate insurance solutions that would meet the needs of customers or specific markets in an innovative way have been identified, the individuals who will participate in the design phase are identified. Through regular meetings and online platforms, team members from different areas of the Group exchange information and discuss the opportunities and issues of real cases compared to the target market. The customer is involved from the outset of the project, initially through surveys to identify the areas of greatest interest, then in the co-creation of the product or service, and finally to understand if the customer's needs have been fully satisfied.

The most significant innovation projects include the following:

  • Emotions and pension planning: mistrust and lack of knowledge regarding supplementary pensions were the starting point for the working group that examined customer expertise in relation to pensions, doubts regarding pension products, methods of communication and payment systems. This analysis allowed Generali to highlight the barriers to listening related to a topic that is perceived as complex and the difficulties in understanding the effectiveness of pre-packaged solutions. As part of the project, an innovative approach to supplementary pension schemes was identified by providing simple, flexible tools that give the customer clear and comprehensive information, versatile payment methods and multiple contact channels.
  • Family feeling: this project resulted from a survey of new families and their lifestyles as seen through the eyes of the customer. During the survey evaluation process, the concept of family was considered extensively, encompassing the specific natures of traditional, cohabiting (premarital, de facto and same-sex families), single-parent and multi-ethnic families. In the approach adopted, the customer is no longer considered as a single individual but is viewed in a broader sense as part of a family: thus, in light of this new context, the customer's protection needs also change, with mutuality and trust becoming more important.
  • Social insurance: this project is the result of the observation of the current economic environment, the need for transparency expressed by consumers and the existence of new technologies that offer opportunities to build a virtual network consisting of real members. On this basis, the working group is studying the sharing and communication possibilities offered by social networks in order to develop innovative and selfmanaged settlement systems which promote simplicity, clarity and transparency as the founding pillars of innovation with regard to products and processes.
  • Women project: this innovation project was established following the results of the Observatory on the situation of women and insurance in France. As part of the French initiative, carried out as a result of the decision of the European Community to abolish gender differences with regard to the prices of insurance products, the expectations, perceptions and especially the needs of women in the current context were measured in order to understand the selection criteria for insurance coverage. The working group has undertaken to determine whether the conclusions recorded by the Observatory are the same in other European countries in order to identify potential similarities that would allow a study of global insurance solutions for the current and future needs of women.