Client policies

The creation of value for customers as a precondition for the creation of value for the company is the basis of Generali Group’s customer centric strategic vision, which is also achieved through the provision of multi-channel access to products and services.

Client policies

Customer satisfaction plays a key role in the strategic vision of the Group, which is committed to developing its products and services according to a customer-driven business approach, in line with the Generali Group 2013-2015 growth strategy. The Customer as an asset programme initiated in 2010, as well as innovation teams, which will be discussed later in this chapter, are based on this approach.